It is from thit is from the natural treasures of Provence, France, that Durance draws all the richness of its products. Because taking care of yourself is essential, our products are elaborated with the most delicate and precious fragrances nature has to offer.
1997 – BEGINNING OF THE STORY
The Ruth family is interested by “Le Lavandin de Grignan”, a farm specialised in lavender flowers (envelops, essential oils) in order to spread DURANCE.
1999 – FIRST COMETIC LINE
The ranges are renewed and sales are boosted through International trade shows.
2000 – GROWTH
The products launched are appreciated by consumers in France and Internationally.
2001 – A NEW PLANT
To meet an increasing demand in quality and quantity, the Company moves into new, more modern and more spacious premises.
2001, April – Mr Nicolas RUTH, THE FOUNDER’S SON,
takes over the head of Durance and commits himself to the creation and the development of more and more natural products.
2004 – CONTINUOUS GROWTH
Due to the constant growth of its activity, the Company enlarges once again its premises. A real logistic platform is established to better meet the requirements of international business.
2007 – DISTRIBUTION NETWORK
Pursuit of boutiques openings in France and worldwide.
2009 – LAUNCH OF THE FIRST LAVENDER COLLECTION,
made with Grignan organic lavender essential oil.